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Draymond Green Calls Steph Curry's $400 Million Li-Ning Deal 'Unheard Of'

Draymond Green Calls Steph Curry's $400 Million Li-Ning Deal 'Unheard Of'

Summary

Steph Curry signed a 10-year deal worth over $400 million with Chinese sports brand Li-Ning. The deal lets Curry expand his brand globally, sign other athletes, and open stores in the U.S. and China.

Key Facts

  • Steph Curry's deal with Li-Ning is reportedly worth more than $400 million over 10 years.
  • The deal is one of the largest sneaker agreements in sports history.
  • Curry can expand his brand by signing other athletes and launching new product lines like golf gear.
  • The agreement allows opening Curry Brand retail stores in both China and the United States.
  • Draymond Green called the deal “groundbreaking” because of its size and timing at Curry’s age (38).
  • Li-Ning is a fast-growing global shoe brand, especially strong in the Chinese market.
  • Curry’s deal ranks among the biggest athlete-brand partnerships, though not as large as deals by LeBron James or Michael Jordan.
  • The deal gives Curry a business foundation for income after his basketball career ends.
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