Original Abba members celebrate launch of expanded education programme in London
Summary
The Abba Voyage virtual concert in east London launched an expanded education program to help local young people enter creative jobs. The program includes school activities, mentoring, and apprenticeships with local entertainment venues that grew after the 2012 Olympics.Key Facts
- The launch event was held at the Abba Arena in east London and included a live concert attended by hundreds of schoolchildren.
- Abba members Benny Andersson and Anni-Frid Lyngstad made a surprise appearance and performed live.
- The education program offers autumn school activities, mentoring, and apprenticeship opportunities in local venues.
- Many local entertainment venues expanded after Stratford’s regeneration for the 2012 Olympics.
- The program has already engaged 8,500 young people through concerts and other initiatives.
- Abba Voyage aims to connect young people with arts and entertainment careers and build their skills and confidence.
- The program supports local jobs by committing to hire at least 50% of employees from the surrounding area.
- The virtual concert uses de-aged holograms of the band and has brought over two million visitors and £1.4 billion to the UK economy in two years.
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