Why is this teen fashion brand closing its fitting rooms?
Summary
Brandy Melville, a teen-focused clothing store in the US, is closing all its fitting rooms. Employees say the change is due to damage caused by customers, and shoppers are upset because the store only sells one size per style and many want to try clothes on before buying.Key Facts
- Brandy Melville is shutting down all changing rooms in its US stores.
- Employees in New York City, Boston, and Austin confirmed the fitting rooms will no longer be available.
- The company has not made an official public statement about this decision.
- The closure is reportedly related to vandalism, including customers sticking chewing gum to fitting room walls.
- The brand is known for selling clothing in only one size, mostly targeting teenage girls.
- Shoppers have expressed frustration on social media because they cannot try on clothes before buying.
- Brandy Melville has faced past criticism for promoting narrow body standards and alleged unhealthy body image ideals.
- A 2024 HBO documentary accused the brand of encouraging eating disorders and sexualizing young female employees.
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