HP and Ferrari Built a $5,599 AI Laptop in Serious Brand Collab
Summary
HP and Ferrari created a special edition laptop called the HP Limited Edition Scuderia Ferrari AI PC, which costs $5,599 and will be limited to 4,999 units. The laptop features design elements inspired by Ferrari cars, such as a carbon fiber base and a transparent panel showing internal parts, and is built for AI tasks with powerful hardware inside.Key Facts
- HP and Ferrari have been working together since 2024, starting with HP sponsoring Ferrari’s Formula 1 team.
- Only 4,999 laptops will be made, each with a unique serial number etched into the cooling system.
- The laptop's design includes Ferrari’s signature red color (Rosso Magma), carbon fiber, and a see-through "engine bay" showing the processor and cooling.
- It has an Intel Core Ultra X7 processor, Intel Arc graphics, 64GB RAM, 1TB SSD, and a 14-inch 3K OLED touchscreen display.
- The laptop is built more for AI computing than gaming, delivering up to 180 TOPS (a measure of AI performance).
- The keyboard uses Ferrari’s custom typeface and includes RGB lighting under each key.
- It comes with a high-quality Italian leather sleeve, similar to Ferrari car interiors.
- The laptop releases on June 12, 2026, and is sold through HP’s U.S. website.
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