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The Actual News

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Meta is selling $3.99 monthly subscriptions for Instagram Plus

Meta is selling $3.99 monthly subscriptions for Instagram Plus

Summary

Meta is introducing a new paid subscription for Instagram called Instagram Plus, costing $3.99 per month. This service adds features like longer-lasting stories, customized app icons, and better audience controls while the free version of Instagram remains unchanged.

Key Facts

  • Instagram Plus costs $3.99 per month and offers extra features not available to free users.
  • Stories for paid users last 48 hours instead of 24 hours for free users.
  • Paid users can create multiple audience lists to share specific content with different groups.
  • The subscription provides new data, such as how many times stories were rewatched and who viewed them.
  • Users can choose custom app icons and different fonts for their bios on Instagram Plus.
  • Paid users can post content without it automatically showing in friends’ feeds.
  • Meta also launched AI agents to help businesses answer questions and recommend products across its apps.
  • Meta is shifting focus to AI and recently announced layoffs to reduce costs while investing in AI technology.
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