Samsung’s New AI Campaign Shows How Smart Tech Can Make Life Easier
Summary
Samsung has launched a global campaign called "Your Companion to AI Living" to promote its smart devices that use artificial intelligence (AI) to help with everyday tasks. The campaign shows how devices like the Galaxy Watch8, smart refrigerators, and smartphones can proactively assist with health, family care, and pet care. The campaign aims to encourage users to buy and use multiple Samsung products together.Key Facts
- Samsung's campaign promotes AI features that act on users' behalf, not just respond to commands.
- The Galaxy Watch8 can measure carotenoid levels in skin to track fruit and vegetable intake, a first for smartwatches.
- The Samsung Health app gives personalized meal suggestions based on antioxidant readings.
- The Bespoke AI Refrigerator tracks ingredients and suggests recipes using AI.
- The Now Brief feature reminds dog owners to walk their pets and records walk details, available on Galaxy S26 and newer phones.
- Call Screening helps older users avoid phone scams and supports multiple languages on Galaxy S24 and newer devices.
- All features require several Samsung products and accounts to work together, promoting the Samsung ecosystem.
- Samsung AI Week 2026 runs through June 7 in 58 countries with ads in major locations like Times Square and Piccadilly Circus.
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