Cosmeticorexia: How girls are falling down a skincare rabbit hole
Summary
Young girls are increasingly using many skincare products daily and sharing their routines on social media. This trend has grown into a multi-billion-pound industry, with children as young as three promoting and using complex skincare and makeup items.Key Facts
- Ellie-May, a girl from England, started sharing her skincare routine on TikTok at age 8 and now has over 330,000 followers.
- Her family earns more than £50,000 a year from making social media content about skincare and beauty.
- Many young girls post videos about their skincare routines on platforms like TikTok, YouTube, and Snapchat.
- Skincare products aimed at children are becoming more sophisticated and often include anti-ageing ingredients.
- Some well-known skincare brands do not want to be linked to young children using their products.
- A study showed nearly half of 9 to 12-year-olds use multiple skincare products weekly, many to fix perceived skin problems.
- The skincare market targeting young girls is growing quickly and becoming very profitable.
- Experts and regulators are cautious about how skincare marketing affects young girls and the pressure it creates.
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