Wemby Meets Ohtani: Can NBA Mirror MLB's World Series Success Overseas?
Summary
Major League Baseball saw a rise in international viewers when Japanese star Shohei Ohtani played in recent World Series. Now, the NBA hopes that French player Victor Wembanyama can create similar global interest during the NBA Finals.Key Facts
- Shohei Ohtani, a Japanese player, helped increase MLB World Series viewers in Japan.
- The 2025 World Series had the highest international viewership in 34 years.
- French NBA star Victor Wembanyama is compared to Ohtani in his potential to boost NBA’s popularity in France.
- NBA games in France are now available on Amazon Prime Video for the first time.
- The Spurs are the most-watched NBA team in France on LeaguePass.
- A fan tried to take a selfie with Wembanyama during a game and was arrested.
- Wembanyama’s growing fame is drawing more attention to NBA viewership numbers in France and the U.S.
- The NBA hopes to report combined viewership data for France and the U.S. after the Finals.
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