Meghan Markle's As Ever Inventory Far Outstripped U.S. Website Visits
Summary
Meghan Markle’s company As Ever has had nearly 400,000 visitors from the U.S. since January 2025, but data showed it had over 650,000 items in stock, leading to questions about sales. There is no official sales data, and opinions on the business’s success vary, while sources say it has exceeded expectations, especially during the holiday season.Key Facts
- Meghan Markle launched As Ever in 2025, alongside her Netflix series With Love, Meghan.
- In January 2025, a website flaw revealed As Ever had about 650,190 items in stock, worth an estimated $21.8 million.
- Some items, like raspberry jam, had sold out, but many products, such as flower sprinkles and candles, remained in large quantities.
- The website flaw allowed online users to see inventory by attempting to add large numbers of items to their shopping carts.
- From January to May 2025, the As Ever website had about 392,114 U.S. visitors, less than the total inventory.
- As Ever only ships products within the U.S.
- A source close to As Ever said the business has done better than expected and that some negative opinions come from bias.
- Meghan and Prince Harry have faced pressure to stay relevant to U.S. audiences after recent projects lowered their popularity.
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