Hasbara with glitter: Israel’s politics of pleasure
Summary
The article discusses how many young Israelis participate in a ritual of traveling abroad after military service, known as "tarmila’ut." This travel is described as a way to escape the political and social situation in Israel and has become a widespread practice supported by the state, which promotes Israeli culture abroad. There is criticism that this form of escapism glosses over the conflict with Palestinians.Key Facts
- Many young Israelis travel after their military service as part of a tradition called "tarmila’ut."
- An estimated 50,000 Israelis participate in this travel ritual annually.
- This travel is seen as a way to escape the tense political situation in Israel, referred to as "ha’matzav."
- While Israelis participate in travel escapes, Palestinians face restricted movement in areas like Gaza.
- The Israeli government supports and promotes this cultural phenomenon as part of its international image strategy.
- In 2006, Israel launched "Brand Israel" to project a positive image through various cultural initiatives.
- The aim of this cultural projection is to make Israel attractive internationally, rather than to address political controversies.
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