Summary
Adam Frisby, the founder of In The Style, started the online fashion brand with £1,000 in 2013 and grew it to a £100m valuation before it was eventually sold for £1.2m after financial troubles. Frisby left the company due to personal and professional struggles, including a legal battle and abuse from shareholders. Despite these challenges, he states he has no regrets about his decision to leave.
Key Facts
- Adam Frisby founded In The Style in 2013 with £1,000.
- The company was listed on the London Stock Exchange in 2021 with a valuation of over £100m.
- In The Style was delisted and sold for £1.2m, with the company recording a loss of £8.4m.
- Frisby experienced personal attacks, including death threats and accusations of idea theft.
- The company faced reduced interest after the COVID pandemic and rising costs due to the Ukraine conflict.
- Frisby won a legal case against claims he stole the business idea.
- In The Style was embroiled in a social media controversy with influencers claiming unpaid partnerships.
- Frisby has announced his complete departure from In The Style and now expects a child with his partner through surrogacy.
