US restaurant chain Cracker Barrel scraps new logo after backlash
Summary
Cracker Barrel, a U.S. restaurant chain, decided to keep its old logo after facing negative reactions to a new design. The company acknowledged customer feedback as a reason for reverting to the previous logo, which features traditional Southern imagery. Their shares dropped by about 7% after the rebranding announcement.Key Facts
- Cracker Barrel is a U.S. restaurant chain known for Southern-style food.
- The company originally planned to change its logo by removing the "Old Timer" image.
- The new logo faced criticism for moving away from its traditional brand image.
- President Donald Trump voiced support for the company returning to its old logo.
- After listening to customer feedback, Cracker Barrel decided to keep the original logo.
- Cracker Barrel has more than 600 locations across the U.S.
- Shares of Cracker Barrel fell by about 7% following the logo change announcement.
- The company emphasized its focus on traditional Southern hospitality in a public statement.
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