How to Get Your Name Shown at a World Cup Match—and How Much It Costs
Summary
FIFA is offering new ways for fans to pay to have their names or messages shown during the 2026 World Cup matches, including on stadium screens or the final’s player walkout carpet. These options have prices starting from $79 for screen shoutouts and $159.90 for the carpet printing, with strict rules and limited availability.Key Facts
- Fans can pay $79 (before tax) to submit a “Super Shoutout” message or name that appears on stadium video screens before games.
- Each order can include up to four shoutouts, costing $316 before tax for four messages.
- Messages must be submitted at least 72 hours before the match and are reviewed by FIFA for approval.
- Content restrictions forbid offensive language, politics, ads, or references to players, teams, or match results.
- The “Walk of Fans” option lets fans pay $159.90 (before tax) to have their names printed on the final match’s player walkout carpet.
- This carpet display is permanent but does not guarantee individual position or size of names.
- Ticket prices for the 2026 World Cup final have been heavily criticized for being very expensive, with top seats reaching over $30,000 under FIFA’s dynamic pricing model.
- FIFA President Gianni Infantino explained that ticket prices follow market rates in the entertainment industry.
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