Summary
Cracker Barrel, a U.S. restaurant chain, decided to return to its old logo after receiving backlash from right-wing figures, including Donald Trump, over a recent rebranding. The new design removed the image of a seated man with a barrel, which led to criticism and accusations of the company being "woke." In response to the backlash, the company's stock price increased after reverting to the original logo.
Key Facts
- Cracker Barrel is a U.S. restaurant chain known for southern-style food.
- The company announced a new, simplified logo, removing a seated man next to a barrel.
- Right-wing figures, including Donald Trump, criticized the rebranding.
- Critics accused the company of being "woke," a term used to criticize focus on diversity.
- Cracker Barrel decided to bring back its original logo after the backlash.
- The company's stock price rose more than 7% after returning to the old logo.
- Donald Trump encouraged the return to the original logo and noted it as a good publicity opportunity.
