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Brunel’s SS Great Britain site drops historical name in ‘cool’ rebrand

Brunel’s SS Great Britain site drops historical name in ‘cool’ rebrand

Summary

The SS Great Britain dockland site in Bristol is being renamed Bristol Dockyards. The change reflects a new focus on the ship’s role in history, including its connection to the British Empire and diverse peoples affected by its voyages.

Key Facts

  • The SS Great Britain site was previously called Brunel’s SS Great Britain, named after the ship’s designer, Isambard Kingdom Brunel.
  • The new name, Bristol Dockyards, removes references to both Brunel and the ship’s original name.
  • The rebranding aims to make the site feel more modern and connected to the diverse city of Bristol.
  • The museum will highlight the ship’s part in British imperial history and migration stories.
  • The SS Great Britain was built after Britain abolished the slave trade; the "SS" stands for steamship, not slave ship.
  • Community research will share personal histories of the ship’s passengers and its impact in places like Australia, India, the Caribbean, and the US.
  • The museum will feature stories of local shipbuilders, Indigenous Australians, British soldiers, and travelers from Jamaica and Barbados.
  • The goal is to create a heritage site that reflects and includes the diverse populations connected to its history.
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