ITV says World Cup will be ‘six-week Super Bowl’ for advertising
Summary
ITV expects the 2026 World Cup, co-hosted by the US, Mexico, and Canada, to be its most profitable sports event ever, calling it a “six-week summer Super Bowl moment” for advertising. The channel will air 51 out of 104 matches and has already sold ad packages to over 220 advertisers, including tech companies and new TV advertisers like Jeremy Clarkson’s lager brand.Key Facts
- The 2026 World Cup has expanded to 48 teams and features 104 matches.
- ITV will broadcast 51 matches and expects its advertising revenue to be about 30% higher than during Euro 2024.
- A 30-second ad during an England game can cost up to £300,000.
- Nike will air a six-minute-long commercial, the longest ever UK TV ad, during England’s first game.
- Around 220 advertisers have bought TV ad slots, with about 70 new to football ads and 8 new to TV advertising altogether.
- Major tech companies advertising include Google, Amazon Web Services, Apple, Dell, Microsoft, and Meta.
- Kick-off times for England’s early matches are 9pm or 10pm UK time, which could attract larger audiences.
- ITV emphasizes that live, free-to-air sports events bring unique large audiences that streaming and social media cannot match.
Read the Full Article
This is a fact-based summary from The Actual News. Click below to read the complete story directly from the original source.