The Guardian view on the analogue resurgence: the shock of the old | Editorial
Summary
Physical media like vinyl records, cassettes, and VHS tapes are making a comeback, even as digital formats dominate. People appreciate these old formats because they offer a different, often more personal experience compared to fast, easy digital viewing or listening.Key Facts
- The first new straight-to-video movie in 20 years, "This Is How the World Ends," was released on VHS despite factories not making video recorders for 10 years.
- Vinyl record sales are at their highest point in over 30 years, with buyers liking their warm sound and large album covers.
- Some artists, like Taylor Swift, release music in various physical forms, including retro formats like cassettes and CDs.
- Young and older audiences are turning to physical media as a break from digital screens and fast online content.
- The "analogue bag" trend, popular this year, encourages using physical books and crafts to reduce screen time.
- Kodak launched a new Super 8 film camera with digital features, blending old and new technologies.
- The appeal of analogue media often comes from its flaws and limitations, which make people pay more attention.
- Despite their popularity, analogue formats are not inherently more authentic than digital ones, and choosing them won’t solve online problems.
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