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Data is not enough: from Covid to measles, America must relearn risk communication | Lynne Peeples

Data is not enough: from Covid to measles, America must relearn risk communication | Lynne Peeples

Summary

Two disease outbreaks, hantavirus linked to a cruise ship and Ebola in Africa, are drawing global attention. Despite abundant real-time data, many people struggle to understand the risks and appropriate actions, highlighting the need to improve how health information is communicated.

Key Facts

  • Recent outbreaks include hantavirus on a cruise ship and rising Ebola cases in Africa.
  • People receive lots of data, but often lack clear explanations about what it means.
  • During the 2014 Ebola outbreak, experts helped interpret information for the public.
  • The Covid-19 pandemic made people rely directly on data dashboards and social media, often without enough context.
  • Many health agencies and newsrooms have lost funding or staff, weakening communication efforts.
  • Social media and AI can spread simplified or misleading health information because they favor certainty over nuance.
  • There is a high chance of another deadly pandemic within the next decade, making clear communication vital.
  • The US has reduced its involvement in the World Health Organization, affecting global health messaging coordination.
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