Jessie J’s triumphant return puts lucrative Chinese market in spotlight
Summary
British pop singer Jessie J recently performed on a popular Chinese TV singing show called Singer, reaching over a billion viewers. China’s music market is growing fast, making it an important place for Western artists like Jessie J and Westlife to connect with large audiences and earn money.Key Facts
- Jessie J announced she is cancer free before traveling to China to perform on the show Singer.
- Singer is a Chinese singing competition similar to The Voice, with some episodes getting over 20 billion views.
- Jessie J first appeared on Chinese TV in 2018, winning the Singer competition that year.
- China’s recorded music market moved up from the seventh largest in the world to the fourth, recently surpassing Germany.
- Chinese fans appreciate Western artists who try to learn Mandarin or perform in local music styles.
- The government’s enforcement of copyright laws has improved income opportunities for musicians in China.
- Westlife, an Irish boy band, has built a large fan base in China by performing there many times and singing songs in Mandarin.
- The Covid-19 pandemic caused China’s domestic music scene to improve, making it harder but more rewarding for foreign artists to succeed.
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