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The Actual News

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Trust in news hits a new low, research suggests

Trust in news hits a new low, research suggests

Summary

Global trust in news is at its lowest level since 2015, with only 37% of people worldwide saying they trust the news. Trust in the UK dropped to 30%, and in the US it is 25%, with even lower trust among politically right-leaning Americans.

Key Facts

  • Trust in news worldwide has fallen to 37%, down 3 points from last year.
  • In the UK, trust dropped by 5 points to 30%, which is 20 points lower than 10 years ago.
  • Over half of people get news from social media and video platforms, but trust in these sources is lower (22%).
  • Only 10% say creators and influencers meet most of their news needs, showing they supplement rather than replace traditional news.
  • Trust in AI chatbots for news is 20%, with weekly use rising especially among people under 35.
  • In the US, trust in news is 25%, falling to 15% among right-leaning viewers, with major outlets like CBS, Fox, and CNN seeing big drops.
  • Online news video is watched weekly by 77% globally and is more popular than TV news in most countries.
  • The study is based on an online survey of nearly 100,000 people in 48 countries.
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