Map Shows Where Midterm Ad Dollars Are Flooding States
Summary
A new report shows that California, Texas, Michigan, and Ohio are expected to receive the most money spent on political ads for the upcoming 2026 elections. Senate, governor, and congressional races in these states are drawing large investments as both parties compete for control of Congress during President Donald Trump’s second term.Key Facts
- California leads with nearly $979 million projected in political ad spending.
- Michigan, Texas, and Ohio follow with $851 million, $850 million, and $748 million respectively.
- The most expensive Senate race may be in Texas, with an estimated $446 million spent.
- Total political advertising spending in 2026 is expected to reach $11.6 billion, more than the $11.2 billion spent in 2024.
- Broadcast TV will receive around $5.6 billion in ad money, with connected TV getting $2.6 billion and digital platforms about $1.6 billion.
- As of June 1, $4 billion had been spent on political ads, a 46% increase compared to the same time in 2024.
- Senate races are projected to attract $3.4 billion, governor races $2.4 billion, and House races $2 billion.
- Down-ballot and state legislative races are expected to break records with $3.7 billion in spending.
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