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Paramount rejected ad criticizing its owners and Warner Bros acquisition

Paramount rejected ad criticizing its owners and Warner Bros acquisition

Summary

Paramount Skydance declined to air an ad from the Freedom of the Press Foundation that criticized the company's leadership and its merger with Warner Bros Discovery. The ad was meant to run during an Ultimate Fighting Championship event on Paramount+, but was rejected due to a "conflict of interest."

Key Facts

  • The Freedom of the Press Foundation submitted a 30-second ad criticizing Paramount’s leadership and its merger with Warner Bros Discovery.
  • The ad accused CBS’ owners of cutting deals to appease President Trump and warned about Trump’s influence on media.
  • Paramount initially discussed airing the ad during a UFC broadcast on Paramount+ but rejected it two days before the event.
  • The reason given for rejecting the ad was a "conflict of interest."
  • The ad cost for the UFC broadcast was estimated at around $300,000.
  • Seth Stern from the Freedom of the Press Foundation criticized Paramount for censoring the ad.
  • The merger between Paramount’s parent company and Warner Bros Discovery was approved by the U.S. Department of Justice but still faces regulatory review in other countries.
  • The organization plans to show the ad on its own website instead of on Paramount+.
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