French department store BHV Marais to end Shein partnership after backlash
Summary
French department store BHV Marais will end its partnership with the fast-fashion company Shein after selling its Paris store to a new group of managers. Shein opened a shop in the store in November 2025, but faced criticism for environmental harm, worker issues, and selling childlike sex dolls online. The change in ownership means Shein will likely leave BHV Marais by Christmas 2026.Key Facts
- BHV Marais sold its Paris store to a group of executives, including the current CEO who will step down.
- Shein opened its first permanent shop inside BHV Marais in November 2025.
- There was public backlash against Shein for its fast-fashion model and environmental impact.
- Shein was also criticized for selling childlike sex dolls online, which it then removed globally.
- Around 100 brands left BHV Marais after Shein arrived, citing opposition or unpaid invoices.
- France fined Shein over 22 million euros in June 2026 for product and delivery issues, totaling more than 210 million euros in fines.
- Shein will "ideally" leave BHV Marais by Christmas 2026 following the store’s sale.
- SGM, the operating company, will keep control of seven other stores, five of which also host Shein shops.
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