Lululemon apologises after Japanese drum row at Great Wall yoga event
Summary
Lululemon apologized after a yoga event at the Great Wall of China used a Japanese drum instead of a traditional Chinese drum, causing public upset. The company said it meant to honor Chinese culture and promised to be more careful in the future.Key Facts
- Lululemon held a yoga event at the Great Wall of China, inviting over 2,000 people.
- The event was promoted as celebrating Chinese culture and wellness.
- A Japanese taiko drum was mistakenly used instead of a Chinese dagu drum.
- Many people on China’s social media platform Weibo found this disrespectful and criticized the brand.
- Lululemon apologized publicly and removed related content from its website and social media.
- The drum group and Chinese actor involved also apologized.
- The incident shows the challenges foreign brands face in respecting China’s cultural sensitivities.
- Lululemon pledged to be more careful with event planning and cultural issues in the future.
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