UK orders Google to improve transparency for search services
Summary
The UK’s Competition and Markets Authority (CMA) has ordered Google to be clearer about how it ranks search results. Google must use fair and clear rules for ranking, improve complaint options, and let users share their search data with other approved companies.Key Facts
- The CMA wants Google to rank search results using clear, fair, and non-discriminatory methods.
- Google must explain more about how its search ranking works to businesses and users.
- A new complaint process will be set up to help users and businesses report issues.
- Users can transfer their search data to authorized third parties under the new rules.
- Google has six months to update its ranking system and three months to allow data transfers.
- Google has over 90% of the search market share in the UK.
- The UK started new digital market rules in January 2025 to increase competition in big tech.
- These rules follow Google being labeled with "strategic market status," meaning it faces special requirements.
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