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Apple to raise prices due to memory chip costs

Apple to raise prices due to memory chip costs

Summary

Apple CEO Tim Cook said the company will raise product prices because memory chip costs have risen a lot. He said the situation is unsustainable due to higher demand for memory chips and supply problems and did not specify when or which products will be affected.

Key Facts

  • Apple plans to increase prices because memory chips have become more expensive.
  • Tim Cook called the price rises "unavoidable" and said the situation is "unsustainable."
  • Memory chips are key parts of devices like smartphones and have grown costly due to AI demand.
  • The price of RAM, a common computer memory, has more than doubled since October 2025.
  • Supply issues, including the war in Iran affecting helium (used to make chips), have increased chip costs.
  • Apple has not said which products will see price hikes or when they will happen.
  • The iPhone 17 has sold well, and Apple’s device sales grew 17% in early 2026 compared to last year.
  • Tim Cook will step down as CEO in September, with John Ternus set to replace him.
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