Summary
Coffee chains like Costa are facing challenges as younger people show a growing interest in matcha tea instead of traditional coffee. Chains such as Blank Street Coffee are attracting these customers with trendy drinks and social media appeal, while Costa is not offering matcha options. This shift in preferences and rising costs are impacting large coffee chains.
Key Facts
- Coffee and tea preferences are changing, especially among younger people, who are leaning towards matcha tea.
- Costa Coffee's owner, Coca-Cola, might sell the chain for a lower price than what it paid initially.
- Blank Street Coffee, a newer chain, is expanding rapidly and gaining popularity for its matcha drinks.
- Social media platforms like TikTok play a role in promoting Blank Street Coffee's unique drinks.
- Other chains like Starbucks and Pret are capitalizing on the matcha trend by offering new drinks.
- Rising costs and the popularity of home coffee machines pose additional challenges for established chains like Costa.
- Matcha is gaining attention for being perceived as a healthier option compared to regular coffee.
