Americans are drinking less, forcing changes among iconic bourbon businesses
Summary
Americans are drinking less alcohol, including bourbon, than they have in many years. Kentucky bourbon makers have a record amount of bourbon stored, as demand has dropped to the lowest level in 90 years.Key Facts
- U.S. alcohol consumption fell last year to its lowest point in 90 years.
- Kentucky bourbon makers currently have about 16 million barrels of bourbon aging.
- The large amount of bourbon stored is a record high for the industry.
- The drop in drinking affects bourbon businesses, causing them to adjust their practices.
- Changes in American drinking habits are influencing the bourbon market.
- The report focuses on how these trends impact iconic bourbon companies in Kentucky.
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