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M&Ms Scrap Two Colors in New MAHA-ified Packs—Here's Why

M&Ms Scrap Two Colors in New MAHA-ified Packs—Here's Why

Summary

Mars, the company that makes M&Ms, will release new M&Ms without artificial dyes, using natural colors instead. The new packs will not include the brown and blue M&Ms because the company could not find natural dyes to match those colors. This change supports the U.S. government’s effort to reduce artificial additives in food.

Key Facts

  • Mars is introducing M&Ms without artificial dyes for the first time in nearly 90 years.
  • The new naturally dyed M&Ms will be available on Amazon starting in August.
  • Brown and blue M&M colors will be removed as natural color replacements were not found.
  • The change aligns with the “Make America Healthy Again” (MAHA) movement supported by the Trump administration.
  • Health Secretary Robert F. Kennedy Jr. has been pushing to remove artificial colors from foods.
  • Texas Attorney General Ken Paxton is investigating Mars for allegedly misleading consumers about artificial dyes.
  • Artificial food coloring has been linked to health concerns, especially for children.
  • Other companies like Nestlé are also removing synthetic dyes from their U.S. products.
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