Wowcher sorry for 'unacceptable' crocodile attack email
Summary
Wowcher apologized after sending a marketing email that referenced a recent crocodile attack on a toddler at a zoo in Cambridgeshire. The email caused public outrage, and Wowcher said the message was never approved and they are reviewing how it was allowed to be sent.Key Facts
- A 3-year-old boy was attacked by crocodiles at Johnsons of Old Hurst zoo near Huntingdon, Cambridgeshire.
- The boy is in critical but stable condition at Addenbrooke’s Hospital.
- A man was arrested on suspicion of attempted murder but was later bailed because he was unfit for interview.
- Wowcher sent an email with the subject line: "Snap up these deals quicker than a croc can catch a kid!" shortly after the attack.
- The email sparked public outrage and complaints on social media.
- Wowcher apologized, called the email "unacceptable," and said it was not approved.
- Wowcher is reviewing its marketing approval process to prevent future mistakes.
- Customers criticized the email, with some unsubscribing from Wowcher’s emails.
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