Wowcher apologises for email referencing toddler crocodile attack
Summary
Wowcher, a discount voucher website, apologized after sending an email with a subject line referencing a toddler’s crocodile attack at a zoo. The company said the message was unacceptable, unapproved, and they are reviewing their marketing process to prevent such errors.Key Facts
- Wowcher sent an email saying, “Snap up these deals quicker than a croc can catch a kid!”
- A three-year-old boy was seriously injured in a crocodile attack at Old Hurst zoo.
- The boy was taken to Addenbrooke’s hospital and is in critical but stable condition.
- Wowcher called the email wording “unacceptable” and apologized to the family.
- The company is checking all upcoming marketing content and improving approval procedures.
- A 30-year-old man was arrested on suspicion of attempted murder but later released and bailed.
- Police are reviewing zoo CCTV footage to decide on further action.
- The arrested man is not known to the toddler and is currently considered unfit for interview.
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