AMG Chairman Makes Good on Promise Right Before He Exits
Summary
The Chairman of Mercedes-AMG, Michael Schiebe, is leaving his position but has introduced a new electric supercar to compete with Lamborghini and Ferrari. The Mercedes-AMG 4-Door GT Coupe delivers 1,169 horsepower, aiming to compete with top performance brands and target growth in Asian and Middle Eastern markets.Key Facts
- Michael Schiebe, Mercedes-AMG Chairman, is leaving at the end of June 2024.
- Schiebe promised to create a rival to Italian supercar brands like Lamborghini and Ferrari.
- The new Mercedes-AMG 4-Door GT Coupe is an electric car with 1,169 horsepower.
- This car has more power than Ferrari’s electric Luce and Lamborghini’s hybrid Revuelto.
- AMG plans to compete with new rivals like Chinese car makers BYD and Xiaomi.
- AMG values the Chinese market and aims to increase sales there by over 200%.
- Stefan Weckbach will succeed Schiebe as AMG Chairman starting July 1, 2024.
- AMG focuses on high-margin luxury products to build brand prestige and profitability.
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