New candy stores are popping up across NYC. Why?
Summary
Candy stores are growing in New York City despite low consumer confidence and economic challenges. People still buy affordable treats like candy, which offers a small luxury during tough times. Several new and established candy shops are opening or expanding in the area.Key Facts
- Economy Candy, the oldest candy shop in NYC, has been open since 1937 and thrives even in hard times.
- US retail sales grew by 4.9% in April, but consumer sentiment reached an all-time low in May 2026.
- Candy is affordable, so people buy it as a small treat when avoiding bigger expenses.
- This idea relates to the "lipstick effect" where people buy small luxuries during economic downturns.
- New stores like The Village Confectionery will open soon in the Hudson Valley area.
- BonBon, a Swedish candy company, has five stores in Manhattan and Brooklyn and is opening a new location in Connecticut.
- BonBon chooses smaller, less expensive locations and uses unique details like themed staff uniforms.
- Brooklyn’s Candor Candy's sells candy plus other pantry goods to increase income and benefits from candy’s long shelf life.
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