Most People Don’t Link Nissan to INFINITI, Brand Head Says
Summary
INFINITI, a luxury car brand owned by Nissan, is working to improve its image and boost sales after recent declines. The company focuses on creating a distinct identity separate from Nissan, even though they share some vehicle technology.Key Facts
- INFINITI’s U.S. sales dropped from 153,415 vehicles in 2017 to 46,915 in 2023.
- Nissan’s U.S. sales also decreased from about 1.44 million in 2017 to around 729,000 in 2022 but are improving since then.
- Eric Ledieu, INFINITI Americas Vice President, says many people don’t realize Nissan and INFINITI are owned by the same company.
- INFINITI wants to keep its own brand look and feel, even though it shares vehicle parts with Nissan.
- Some features or car versions may be unique to INFINITI and not available on Nissan models.
- INFINITI offers services like home pickup and delivery of cars, in-app scheduling, and loaner vehicles to improve customer experience.
- The brand’s current changes are supported by leadership from Nissan Motor Corporation’s CEO Iván Espinosa and new executives in the U.S. market.
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