Disinfectant brand apologises after ‘toxic men’ advert backfires in China
Summary
Dettol, a disinfectant brand, apologized after a commercial in China meant to fight sexism was criticized for doing the opposite. People said the ad treated women unfairly, which led to negative reactions and calls to stop buying Dettol products.Key Facts
- Dettol released an advertisement in China aiming to challenge sexism.
- The ad was criticized for objectifying women instead of supporting them.
- Many viewers expressed anger and disappointment online.
- Some people called for a boycott of Dettol products.
- Dettol responded by issuing a public apology for the ad.
- The controversy highlights the challenges brands face when addressing social issues in advertising.
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