Dettol apologises after ‘toxic men’ advert sparks backlash in China
Summary
Dettol, a British hygiene brand, apologized after a Chinese advertisement intended to criticize "toxic men" was seen as offensive to women. The ad was removed following widespread criticism and calls for a boycott on Chinese social media.Key Facts
- The ad showed a man comparing his new girlfriend to a "clean and untouched" woman, implying she should have no past relationships.
- The new girlfriend in the ad rejects the man's attitude and ends their relationship.
- The ad ended with a message that toxic men are like germs that Dettol can eliminate.
- Dettol said the ad aimed to challenge unfair gender attitudes and promote healthy views on relationships.
- The company blamed a third-party agency for the ad but accepted responsibility for its content.
- The ad was withdrawn after strong backlash on Chinese social media, with over 80 million views on Weibo.
- Many users expressed anger and vowed to stop using Dettol products.
- Dettol reaffirmed its commitment to respecting individual dignity and equality.
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