Louis Vuitton brings the beach to Paris in near 40C heat
Summary
Louis Vuitton held a men's fashion show in Paris featuring a beach and surf theme, designed by Pharrell Williams. The show took place in university gardens that sparked protests due to restricted access for residents. The luxury brand continues to combine fashion with high-profile celebrity appearances and cultural sponsorships.Key Facts
- Louis Vuitton’s menswear show was set on sand with an artificial wave backdrop in Paris.
- The collection by Pharrell Williams showcased surf-inspired clothing and accessories.
- The fashion event was held in university gardens, a location that some residents opposed due to limited access.
- Celebrities like Missy Elliott, Jeremy Allen White, and Victor Wembanyama attended the show.
- Actor Callum Turner wore two Louis Vuitton suits designed by Williams at his wedding to Dua Lipa.
- Louis Vuitton was valued at $40.7 billion in 2025, making it the most valuable fashion brand.
- The show included a live orchestra and choir to enhance the experience.
- Louis Vuitton agreed to sponsor the Frick museum in New York for three years, linking the brand to art and culture.
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