Ferrari marketing boss quits weeks after EV launch backlash
Summary
Ferrari's marketing chief, Enrico Galliera, is leaving the company after 16 years. His departure comes a few weeks after the launch of Ferrari's first all-electric car, the Luce, which received strong public criticism.Key Facts
- Enrico Galliera served as Ferrari's chief marketing and commercial officer since 2010.
- Galliera will be replaced by Massimiliano Di Silvestre, former BMW Italy head, starting in July.
- Ferrari thanked Galliera and said he decided to pursue a new career path, a choice agreed with the company.
- The Ferrari Luce, the brand’s first fully electric car, was unveiled in May and faced heavy criticism.
- The Luce was designed by Sir Jony Ive, known for designing the iPhone.
- The car’s appearance was criticized by notable figures, including Italy’s deputy prime minister Matteo Salvini.
- After the Luce’s launch, Ferrari’s shares dropped by 8% in one day.
- Galliera helped manage Ferrari’s customer selection process and was involved in major company events like launching the LaFerrari hybrid and Ferrari’s stock listings.
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