Apple hikes some MacBook and iPad prices, blaming rising chip costs
Summary
Apple is raising the prices of some MacBooks and iPads around the world because the cost of memory and storage chips has gone up sharply. The increase is linked to high demand for chips used in AI data centers, which is affecting prices across the electronics industry.Key Facts
- Apple raised prices on certain MacBooks and iPads by up to 20%.
- The price increase is due to rising costs for memory and storage chips.
- Demand for chips used in artificial intelligence (AI) data centers has surged.
- This surge has created a supply and demand imbalance, pushing prices higher.
- The MacBook Pro with 1 terabyte of storage rose from $1,699 to $1,999 in the US.
- The Neo laptop price in the UK increased from £599 to £699 shortly after launch.
- Apple’s CEO Tim Cook said price hikes were “unavoidable” given memory chip issues.
- Other companies, like Valve, are also increasing product prices due to higher costs.
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