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Why California Is Banning ‘Sell By’ Labels—What It Means for Shoppers

Why California Is Banning ‘Sell By’ Labels—What It Means for Shoppers

Summary

California will ban the use of "sell by" and similar unclear date labels on food starting July 1 under Assembly Bill 660. Instead, food products sold in the state must use only two clear labels: "Best if used by" for quality and "Use by" for safety, aiming to reduce confusion, food waste, and help consumers save money.

Key Facts

  • The new law starts on July 1 and applies only to food made on or after that date.
  • Only two date labels are allowed: "Best if used by" (or "BB") for quality, and "Use by" (or "UB") for safety.
  • "Sell by," "Expires on," and other non-standard phrases will not be permitted.
  • The law does not require all foods to have date labels, only regulates the wording if they appear.
  • Certain products like infant formula, eggs, alcohol, and shellfish are excluded because they have separate rules.
  • The bill was authored by Assemblymember Jacqui Irwin and received bipartisan support.
  • California residents discard about six million tons of food annually, partly due to label confusion.
  • Food waste in landfills produces methane gas, a harmful contributor to climate change.
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