Most Amazon Prime Day Deals Aren't Real, New Report Indicates
Summary
A new report analyzed about 2,500 Amazon products and found that most Prime Day discounts were not the lowest prices these items had ever reached. Less than 13 percent of products dropped to a new low price during the event, suggesting many deals were similar to or higher than previous discounts.Key Facts
- The report examined Amazon product prices from May 22 to June 23, 2026.
- Only 12.5 percent of discounted products hit a new lowest price on Prime Day.
- About 44.7 percent matched previous promotional lows, meaning prices were not new discounts.
- Around 42.8 percent of deals were actually higher than earlier low prices.
- Certain categories, like Movies & TV and Toys & Games, had many deals that weren’t genuine price drops.
- Categories such as Health & Personal Care and Beauty showed better-quality discounts.
- Experts advise shoppers to compare prices and use price tracking tools to find true bargains.
- The data covers only products with usable price history and may not represent all Amazon products.
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