Apple, Microsoft hike prices over surging chip costs
Summary
Apple and Microsoft have raised prices on some popular products because memory chip costs are going up fast due to demand from artificial intelligence (AI). Apple increased prices on Macs and iPads by about 20% or more, while Microsoft raised the cost of certain Xbox consoles.Key Facts
- Apple raised prices on many Mac and iPad models by 20% or more.
- The base MacBook Air price rose from $1,099 to $1,299 in the U.S.
- The Mac Studio M3 Ultra desktop increased from $3,999 to $5,299.
- Apple said they delayed raising prices until now despite rising chip costs.
- AI data centers are driving higher demand and prices for memory chips.
- Apple’s stock dropped over 6% after the price increases were announced.
- Microsoft increased prices on Xbox consoles by $100 to $150 for bigger storage models.
- Microsoft expects memory and storage chip prices to double again by 2027.
Read the Full Article
This is a fact-based summary from The Actual News. Click below to read the complete story directly from the original source.