Heat catches Europe's fashion industry unprepared as models face the sun in fur and wool
Summary
Paris Fashion Week struggled with a record heat wave reaching nearly 41°C (106°F), causing discomfort for guests and models dressed in warm materials like fur and wool. The event highlighted challenges for the fashion industry and historic venues in adapting to hotter weather and questioned the timing of summer shows amid climate change.Key Facts
- Paris Fashion Week took place during an unusually intense heat wave in the French capital.
- Temperatures neared 41°C (106°F), pushing French authorities to emergency measures.
- Guests and models faced heat in venues without adequate air conditioning.
- Organizers used ice packs, mist machines, chilled towels, parasols, and cold water to cool attendees.
- Models wore heavy clothing such as leather, wool, and fur, which were uncomfortable in the heat.
- The heat raised questions about whether summer fashion weeks should continue as climate change brings more frequent heat waves.
- Some shows shifted to earlier times to avoid the hottest hours, but cooling remained insufficient.
- France’s fashion federation acknowledged the problem and said they follow government heat-wave plans but recognize climate challenges for the industry.
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