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Netflix now requires every user profile to be tied to unique email address

Netflix now requires every user profile to be tied to unique email address

Summary

Netflix has started requiring every user profile on its service to have a unique email address. This change, which began rolling out on June 15, 2026, allows individual profiles to have separate login details and personalized settings.

Key Facts

  • Netflix now asks each profile under one subscription to register with a unique email address.
  • The change was confirmed by Netflix and started on June 15, 2026.
  • Profiles for children are exempt from the email requirement.
  • Users can set their own language, audio, and display preferences without needing the main account holder.
  • Some users are upset because this makes shared profiles on the same device more complicated.
  • Netflix may share users’ email addresses with advertising companies, as stated in its privacy policy.
  • Signing up with an email can lead to receiving marketing emails from Netflix, which users can unsubscribe from.
  • The email requirement does not affect multifactor authentication for regular users but applies only to Netflix business partners.
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