Apple increases prices for Macs and iPads, blaming memory chip shortage fueled by AI
Summary
Apple has raised the prices of its Mac computers and iPads due to a shortage of memory chips caused by high demand from artificial intelligence (AI) data centers. The company said the surge in prices for these parts is an unusual challenge for the tech industry and expects iPhone prices to rise later this year as well.Key Facts
- Apple increased the price of the entry-level MacBook Neo from $599 to $699.
- The 512GB MacBook Air price rose from $1,099 to $1,299.
- The 1TB MacBook Pro now costs $1,999, up from $1,699.
- The 128GB iPad Air price went up from $599 to $749.
- The 256GB iPad Pro WiFi version rose from $999 to $1,199.
- Apple attributes these price increases to a shortage of memory chips driven by rapid growth in AI data centers.
- Analysts expect that iPhone prices will increase later this year, possibly by as much as $200 for Pro models.
- Apple has tried to avoid raising prices so far but says it can no longer absorb the higher costs.
- Apple’s stock price dropped 4.5% following the announcement.
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