Pro-One Nation Facebook groups appear to be run by foreign ‘meme factories’ that monetise content
Summary
Many large Facebook groups supporting the Australian One Nation party are run from overseas, mostly by digital creators based in southeast Asia. These creators use the groups to make money by posting content that attracts Australian users, often using AI-generated images and provocative questions.Key Facts
- Researchers studied 14 large pro-One Nation Facebook groups, most created in 2024.
- Many groups are managed by foreign digital creators, mainly from Indonesia and India.
- These creators use Facebook monetization programs to earn money from their posts.
- The groups often share content designed to provoke strong reactions, including questions about banning Sharia law and the burqa.
- Much of the content is copied across groups and includes AI-generated images.
- Administrators show they track their reach and earnings in Indonesian.
- The groups attract genuine Australian commenters, who are mostly local accounts.
- Some of the content promotes Islamophobic themes and political campaigns related to One Nation.
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