Liberal frontbencher calls for party ‘rebrand’ after drop in polls, prompting ridicule from Labor
Summary
Liberal Party member Melissa McIntosh suggested the party might need to change its image or name to attract more voters, as their support has fallen to a historic low in recent polls. Opposition leader Angus Taylor admitted the party lost trust during the COVID pandemic, and despite efforts, voter support for the Coalition remains low compared to other parties.Key Facts
- Liberal frontbencher Melissa McIntosh said the party may need a “rebrand” to win back voters.
- The Coalition’s polling dropped to a historic low of 17% in Newspoll.
- Labor leads with 33% support, One Nation has 29%, and the Greens have 13%.
- Angus Taylor, the opposition leader, said the Coalition lost trust during the pandemic by supporting a larger government.
- Taylor said rebuilding trust will take time and compared the challenge to turning a large ship slowly.
- Some Liberal members have privately expressed concern about the party’s direction.
- Labor politicians criticized McIntosh’s comments about rebranding or changing the party name.
- Andrew Hastie, a Liberal MP, supported Taylor’s leadership and said policy work is ongoing.
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