French parliament adopts bill to regulate fast fashion
Summary
The French parliament has passed a law to regulate "ultra-fast fashion," focusing on large Asian online shops like Shein and Temu that sell many cheap clothes quickly. The law sets fees on mass production, bans ads for these brands, and encourages more sustainable clothing use.Key Facts
- The law targets ultra-fast fashion companies mainly from Asia, such as Shein, Temu, and AliExpress.
- It introduces a fee for each clothing item they produce, which will increase over time and could reach up to €20 by 2030.
- Advertising ultra-fast fashion products, including promotions by social media influencers, will be banned.
- The bill aims to reduce pollution from the textile industry, responsible for about 10% of global greenhouse gas emissions.
- Some critics say the law does not cover European brands like Zara and H&M, which also contribute to fast fashion problems.
- Part of the collected fees will be used to improve recycling and clothing repair systems.
- The French government supports the ad ban as similar to rules on alcohol and cigarette advertising, but the European Commission is reviewing its legality.
- The law requires websites of these brands to promote messages about reusing and repairing clothing.
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