French parliament passes fast fashion bill targeting Shein and Temu
Summary
The French parliament passed a law to reduce the impact of fast fashion by targeting large Asian e-commerce companies like Shein, Temu, and AliExpress. The law includes fees on mass-produced clothing and bans advertising for ultra-fast fashion brands, aiming to promote sustainable clothing use and reduce pollution.Key Facts
- The law targets Asian e-commerce platforms Shein, Temu, and AliExpress, which have grown popular in France.
- It imposes a fee per clothing item produced in large quantities, increasing over time up to 20 euros per item by 2030.
- There is a ban on advertising ultra-fast fashion brands, including ads by social media influencers.
- Part of the collected fees will fund clothing recycling and collection systems.
- Companies must promote messages on their websites encouraging slower consumption, repairing, and reusing clothes.
- The law focuses on brands based on how many clothes they sell and the cost to repair clothes compared to buying new ones.
- Some critics say the law does not include European brands like Zara and H&M and is weaker than originally planned.
- The European Commission is reviewing whether the ad ban complies with EU rules, which might affect enforcement.
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