Gen Z More Likely Than Boomers to Support Brands Celebrating America 250
Summary
A new survey shows younger Americans, especially Gen Z, are more likely than older generations to support brands that celebrate America’s 250th anniversary in 2026. Many big companies, including Amazon, Walmart, and Coca-Cola, are sponsoring the national celebration called America250, which organizes events and programs to mark the milestone.Key Facts
- America250 is a nonpartisan group appointed by Congress to lead the U.S. 250th anniversary celebrations in 2026.
- The organization works with many companies, such as Coca‑Cola, Walmart, Amazon, Oracle, FedEx, and JPMorgan Chase, who sponsor and promote the event.
- A survey of over 3,400 U.S. adults found 68% are somewhat or very likely to support brands involved in America250.
- 73% of Gen Z respondents said they would support these brands, compared to 58% of Baby Boomers (born 1946-1964).
- Men show slightly higher support (71%) than women (64%) for patriotic brands linked to the celebration.
- Most adults (58%) said they are unlikely to attend sporting events marking the anniversary, though 25% of adults 18-29 expressed interest.
- About 40% might buy sports team apparel commemorating the 250th anniversary, with NHL fans showing the highest interest.
- America250 includes around 60 official sponsors, many of which have ties to sports marketing.
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